From May 22 to 24, 2024, the China Beauty Expo (CBE) was held at the Shanghai New International Expo Center. CHANDO Group made a grand appearance with its seven brands—CHANDO, MAYSU, BOTANICAL WISDOM, SpringSummer, Biorrier, imine, and ASSASSINA—under the theme "Boundless Nature, Beauty Reborn," presenting a beauty feast for global consumers. This marked CHANDO Group’s first major exhibition under its new corporate identity since the name change in January 2024.
Image: CHANDO Group’s booth at the CBE
As a strategic partner of the CBE, CHANDO Group first participated in the "4th CBE" in 2001, the year of its founding, and has continued to exhibit annually without interruption. Mr. Zheng Chunying, Chairman and CEO of CHANDO Group, attended the opening ceremony of the 2024 CBE and delivered a speech: "Only by persistently exploring cutting-edge technologies and adhering to sustainable development principles can we develop higher-quality, safer, and greener products to deliver an exceptional beauty experience for consumers."
Image: Mr. Zheng Chunying, Chairman and CEO of CHANDO Group, at the 2024 CBE opening ceremony
At the 2024 BEAUTY Awards Ceremony, Mr. Zheng Chunying was appointed Vice Chairman of the 2024 CBE Cosmetic Brand Alliance. CHANDO TIME FROZEN ESSENCE (5th Generation) won the 2024 BEAUTY China Best Skincare Product Award – Annual Anti-Aging Regeneration Essence, while CHANDO HIMALAYAN ESSENCE received the 2024 BEAUTY Skincare Award – Top Anti-Aging Essence.
Image: Award-winning CHANDO star products
At the 2024 CBE International Cosmetic Technology Conference and Asian Ten-Nation Technology Exchange Summit held on May 21, Mr. Zou Yue, General Manager of CHANDO Group’s R&D Center, delivered a keynote speech titled "Fifth-Generation Intelligent Fermentation Technology and Efficacy Research & Application of HiMurchaSin® Polar Yeast Lysate." He shared CHANDO Group’s latest advancements in bio-skincare ingredient development and officially unveiled the group’s new self-developed ingredient—HiMurchaSin Polar Yeast Lysate—ushering the anti-aging market into a new era.
Image: Mr. Zou Yue, General Manager of CHANDO Group’s R&D Center, presenting scientific achievements
Leading with Technology: Domestic Yeast Innovation Drives Ingredient Breakthroughs
CHANDO Group’s technological innovations drew significant attention at the expo, particularly the remarkable Chinese ingredient HiMurchaSin. As CHANDO’s core self-developed patented ingredient, HiMurchaSin Polar Yeast is a flagship achievement of the Fifth-Generation Intelligent Fermentation Technology, certified by experts in microbial fermentation and dermatology for its outstanding anti-aging efficacy and safety.
Image: HiMurchaSin Polar Yeast
The successful development of this "core ingredient" addresses the bottleneck of relying on imported raw materials for domestic cosmetics. Compared to overseas alternatives, HiMurchaSin not only reduces costs significantly but also outperforms in efficacy. Star products featuring this ingredient, such as CHANDO HIMALAYAN ESSENCE, REJUVENATION REPAIRING ESSENCE (6th Generation), and Scalp Essence, have gained immense popularity among consumers.
Image: CHANDO REJUVENATION REPAIRING ESSENCE (6th Generation)
The newly upgraded CHANDO REJUVENATION REPAIRING ESSENCE (6th Generation) debuted at the expo, targeting "fatigue-induced aging." The 6th generation combines HiMurchaSin Fermentation Filtrate and Lysate—rich in 940 active micro-molecules—to activate 8x cellular renewal, achieving "1-hour repair and 28-day reduction of five major wrinkles," leading the anti-aging market into a new phase. Its superior efficacy, quality, and elegant design attracted a surge of on-site trials.
Image: On-site product trials
CHANDO’s new makeup collection also stood out. The six new products, infused with Himalayan botanical extracts and the group’s proprietary base makeup technologies, offer consumers innovative solutions for skin stability and radiance.
Image: CHANDO’s new makeup collection
Additionally, the upgraded MAYSU ROSE COLLAGEN Series, derived from rare Eastern botanicals and cultivated through patented plant tissue culture technology, features Shangri-La Rose Cell Clusters to boost collagen production and sculpt facial contours.
New products such as CHANDO MOISTURIZING REPAIR MASK, CHANDO HERBAL Hair Care Series, CHANDO Fragrance Body Care, Biorrier ANTI-SENSITIVE REPAIRING MASQUE, Biorrier Medical HYALURONIC ACID DRESSING, and Biorrier ANTI-SENSITIVE REPAIRING ESSENCE were also showcased. The stellar reputation of these products highlights CHANDO Group’s leadership in beauty technology.
Image: imine product zone
Image: Visitors trialing Biorrier ANTI-SENSITIVE REPAIRING MASQUE
Image: Visitors experiencing tech-driven skincare devices
Advocating Green Beauty, Leading a Sustainable Future
CHANDO Group’s Green Beauty Zone emerged as a highlight. The group officially launched its 2030 Sustainability Strategy this year, outlining 12 strategic goals across environmental protection, social responsibility, and corporate governance to realize the vision of "Harmony Between Nature and Beauty, Leading a Sustainable Future."
Image: Green Beauty Zone
On addressing climate change and biodiversity conservation, CHANDO initiated the Himalayan Wild Plant Domestication and Ecological Cultivation Project in 2018. By cultivating plants like gentian in the Himalayan Public Welfare Botanical Garden, CHANDO replaces wild harvesting, protects local ecosystems, and provides sustainable raw materials for cosmetics while boosting local economies and farmers’ incomes.
Image: CHANDO Himalayan Public Welfare Botanical Garden
Since 2016, CHANDO has partnered with the China Environmental Protection Foundation to establish the "CHANDO Himalaya Environmental Protection Public Welfare Fund."From 2017 to 2024, the "Grass Planting in Himalaya" initiative has planted 6.66 million square meters of green wheatgrass in Shigatse, combating desertification, creating jobs, and supporting rural revitalization. To date, CHANDO has donated RMB 26 million to the foundation.
Image: CHANDO "Grass Planting in Himalaya" initiative
CHANDO Group prioritizes environmental protection, integrating sustainable practices into its operations. The group continues to increase the use of eco-friendly packaging and advocates for green principles.
Moving forward, CHANDO Group will leverage cutting-edge technologies and sustainable practices to deliver high-value products for global consumers’ beauty and well-being.
