On July 5, 2024, Shanghai CHANDO Group Co., Ltd. and Dali State-Owned Investment & Trade Service Co., Ltd. held a signing ceremony. Simultaneously, the CHANDO x Dali co-branded product series—euspa "Wind, Flower, Snow, Moon" Custom Care Series and CHANDO Dali SPF 3000 Sun Protection Kit—were officially launched.
Shanghai CHANDO Group Co., Ltd. and Dali State-Owned Investment & Trade Service Co., Ltd. Hold Signing Ceremony
This signing ceremony marks another in-depth collaboration following CHANDO’s partnership with Dali Prefecture, Yunnan Province, for city IP co-branding. By integrating natural high-tech beauty with distinctive regional culture, the partnership strengthens strategic cooperation, fosters mutual benefits, and supports the sustainable development of Dali’s cultural tourism and consumer market.
Deep Collaboration: CHANDO "Wind, Flower, Snow, Moon" Series Expands with New Products
In October 2023, CHANDO Group became the first enterprise to collaborate with Dali on a city IP co-branding initiative, launching the CHANDO HIMALAYAN ESSENCE "Wind, Flower, Snow, Moon" Dali Limited Edition. Dali, renowned for its "Xiaguan Wind, Shangguan Flowers, Cangshan Snow, and Erhai Moon," is a romantic tourist destination combining natural landscapes, cultural heritage, and historical charm, shining as a unique gem at the foot of Cangshan Mountain and the shores of Erhai Lake.
Cangshan Mountain lies at the southernmost tip of the Himalayas, known as the "Roof of the World." As a natural high-tech brand originating from the Himalayas, CHANDO’s collaboration with Dali reflects a shared heritage and a profound fusion of technological beauty with Eastern aesthetics and culture.
This year, inspired by the "Wind, Flower, Snow, Moon" theme, CHANDO Group partnered with Dali once again through its aromatic personal care brand euspa (abbreviation for Experience Ultimate Signature Pure Aromatherapy), dedicated to immersive travel care experiences. The collaboration introduces four product lines—Wind, Flower, Snow, and Moon—covering shampoo, conditioner, body wash, and moisturizer.
CHANDO x Dali Co-branded Product Series—euspa "Wind, Flower, Snow, Moon" Custom Care Series
This series incorporates signature ingredients from CHANDO’s star facial care products, harnessing natural purity to deliver a Himalayan-inspired immersive care experience for travelers. By collaborating with Dali, a renowned tourist destination, the collection conveys a poetic vision: "When Dali’s Wind, Flower, Snow, and Moon meet CHANDO’s technological beauty, under the eaves of the Himalayas, one embraces love, freedom, and nature’s precious gifts."
Additionally, to meet consumers’ sun protection needs during travel, CHANDO launched the co-branded Dali SPF 3000 Sun Protection Kit, featuring a layered application of cream and spray for comprehensive defense against intense UV radiation in high-altitude regions.
CHANDO x Dali Co-branded Product Series—SPF 3000 Sun Protection Kit
CHANDO x Dali Strategic Synergy: Perfect Fusion of Technological Beauty and Eastern Aesthetics
CHANDO Group has long been committed to integrating cutting-edge global technology with Eastern aesthetic artistry. Rooted in the cultural, dietary, and skin characteristics of Eastern consumers, the brand delivers world-class products and services that engage all five senses, promoting the global appreciation of Eastern beauty values.
Driven by product and digital technology, CHANDO Group continues to deliver premium products to the market. For instance, the core product from CHANDO’s first collaboration with Dali—HIMALAYAN ESSENCE—incorporates the self-developed patented ingredient HiMurchaSin®. After 11 years of research and technological refinement, this ingredient leverages fifth-generation fermentation technology to harness Himalayan polar yeast strains, containing 601 identifiable active micromolecules that excel in repair and cellular regeneration.
Empowered by this breakthrough ingredient, HIMALAYAN ESSENCE demonstrates remarkable multi-targeted anti-aging efficacy tailored to Chinese skin types and needs. Since its launch, it has repeatedly topped domestic sales charts on major e-commerce platforms.
CHANDO HIMALAYAN ESSENCE "Wind, Flower, Snow, Moon" Dali Limited Edition
In May 2024, HiMurchaSin achieved a technological breakthrough. The sixth-generation CHANDO REJUVENATION REPAIRING ESSENCE now includes HiMurchaSin® fermentation filtrate and lysate, enriched with 940 active micromolecules to stimulate 8x cellular renewal. Upgraded in formulation, anti-aging mechanisms, and multi-dimensional efficacy, it leads the industry in addressing "fatigue-induced aging."
By integrating the Dali IP into skincare and personal care products, CHANDO continues to innovate, laying the foundation for blending brand identity with regional cultural IPs while expanding the breadth and depth of brand and product influence. Long-term, starting with co-branding collaborations, CHANDO Group will draw inspiration from Dali’s natural resources and Eastern cultural elements to fuel ongoing product development.
Wang Bo, General Manager of Business Division III at CHANDO Group, stated in his speech, "‘Growing together as mutual soil,’ we will work closely with Dali State-Owned Investment Group to deepen Shanghai-Yunnan collaboration and write a new chapter in East-West cooperation."
CHANDO Group, a tech beauty leader from the city of the Oriental Pearl Tower, and Dali, a romantic land under the colorful clouds of Yunnan, have bridged over 1,000 kilometers to set a new benchmark for broader and deeper East-West collaboration, contributing corporate strength to Dali’s sustainable socio-economic development.
