CHANDO Group (formerly JALA Group) is a digital-driven technology cosmetics enterprise. Since established in Shanghai, 2001.
CHANDO Group has built several brands, including MAYSU, CHANDO, SpringSummer, Biorrier, imine.
CHANDO Group has built several brands, including MAYSU, CHANDO, SpringSummer, Biorrier, imine.
Three Features
Development History of CHANDO Group
Dreams Begin
Mr.Zheng Chunying, Chairman of the board, came to Shanghai from Liaoyang, with the vision of “Create Chinese world-renowned brands”
Establish CHANDO
Natural technology brand, following the mastery of nature and advocating the beauty in nature.
Establish MAYSU
Chinese high-tech beauty brand specializing in anti-aging, combining eastern aesthetics with advanced technology.
Launch the Brand Strategy
CHANDO launched the first spokesperson, Chen Hao, launched the second generation of products and published CCTV and satellite advertising, entering the department stores to set up counters to enhance the brand image and influence.
Participate in Shanghai World Expo
The Group was invited to participate in the Shanghai World Expo as a leading enterprise in the cosmetic industry, showing the new height of Chinese brands.
CHANDO set Himalaya as Brand Origin
The debut of CHANDO Snowy Region series products at the Shanghai World Expo marked a pivotal moment in the brand's evolution; CHANDO thus established the Himalaya as the brand origin.
Launch the Space Skin Care Program
CHANDO Group became the first domestic enterprise to pioneer aerospace skincare technology by entering space via a manned spacecraft with biotech skincare research payloads and conducting on-orbit experiments. Subsequently, the China Space Foundation designated CHANDO as an official China’s Aerospace Industry Partner.
Launch of the Brand Upgrade
CHANDO Group launched a multi-brand, omni-channel, full-category layout, including women’s skincare, facial masks, men’s, color cosmetics, fragrance, personal care, and other categories, which has been utilized to this day.
Himalaya Esthetic Institute Established
Himalaya Esthetic Institute was formally established to protectively develop the Himalaya’ natural ingredients and to meet consumers’ demand for products that enjoy the natural and beautiful life.
Establish SpringSummer
A botanical skincare brand customized for the youth, providing consumers with high-quality skincare products and fun experiences.
Establish Biorrier
Effective skincare brand focusing on sensitive skin, bringing experts in dermatology, botanicals, and biology together to develop products that can be applied to the clinical needs of dermatologists.
Digital Transformation
CHANDO Group has taken the “Omni-channel Inventory Management” as the key to promote digital transformation, realizing online business, digital operation, and intelligent marketing. The digitalization system covers the entire R&D, production, logistics, sales, management, marketing, and service chain.
Establish imine
Infant and child skin science efficacy brand, making natural, safe, and effective products available to every child.
Group Name Change Externally
Based on the strategic planning and brand development needs, in order to better serve the majority of consumers, “JALA Group” officially changed its name to “Shanghai CHANDO Group Co., Ltd”.
