On March 12, 2026, CHANDO Group and BTG Homeinns Hotels Group held the launch ceremony for their strategic partnership under the theme “At Homeinns, Enjoy Nature” at Oriental Beauty Valley · CHANDO Future Beauty City. Together, the two parties introduced a customized co-branded hair and body care product series.
This marks an important milestone for CHANDO as it extends into the hotel accommodation scenario, empowering a refreshed travel experience with its brand philosophy of “sourced from nature, powered by technology.”
A Powerful Partnership: Cross-Industry Collaboration to Create a New Benchmark for Business Travel Experiences
Based on BTG Homeinns’ deep understanding of business travelers, CHANDO is bringing its long-standing expertise in skin science, ingredient science and product science into the hotel scenario. Through professional transformation, natural gifts from the world’s Third Pole will offer comfort, relief and restoration to millions of business travelers.
At the launch ceremony, Zheng Chunying, Chairman and President of CHANDO Group, and Sun Jian, General Manager of BTG Hotels Group and Chairman and CEO of Homeinns Hotels Group, attended with senior executives from both sides, officially kicking off in-depth co-creation between two leading companies in the field of beauty + hospitality.
Powered by Technology: Exclusive Ingredient Innovation Reshapes the Sensory Experience of Hair and Body Care
The newly launched co-branded hair and body care series includes three fragrance concepts: “Relaxing Homeinns,” “Orange Light Mist,” and “Snowland Serenity.” The full product line covers shampoo, conditioner, body wash and hand wash.
The formulas are infused with CHANDO’s core ingredients — Himalayan Glacier Water and Himalayan Snow Tea— and apply CHANDO’s exclusive Himalayan Living Flower Scent Capture and Reproduction Technology. Without damaging plants or flowers, this technology uses professional equipment to capture the natural scent molecules released by plants, highly recreating the pure, premium natural fragrance of the Himalayan snowland.
To date, this technology has successfully extracted and applied more than ten natural scents, which are now widely used across CHANDO’s skincare, hair and body care, makeup and other product lines.
This is more than cleansing. It is designed to help business travelers release fatigue and experience both physical and emotional comfort during the moment of bathing.
Customized co-branded hair and body care series by BTG Homeinns Hotels Group and CHANDO
According to the plan announced by both parties, the co-branded hair and body care series will first be introduced to selected core hotels under BTG Homeinns’ mid-to-high-end brands starting April 1, with coverage expected to expand gradually.
Sun Jian, General Manager of BTG Hotels Group and Chairman and CEO of Homeinns Hotels Group, said: “On the journey of continuously creating better value for the public, hotels must keep improving and professionalizing the full experience across all dimensions. Through our cooperation with CHANDO, we will introduce professional skincare concepts into the hotel scenario, allowing guests to feel more refined care during the important bathing experience. In doing so, we hope to enhance the overall stay experience and elevate the value of hospitality.”
Zheng Chunying, Chairman and President of CHANDO Group, said in his speech: “As a leading Chinese technology-driven beauty company empowered by digitalization, CHANDO Group has always been committed to creating world-class quality through Chinese ingredients. This strategic partnership with BTG Homeinns marks an important milestone for CHANDO as we extend into the hotel accommodation scenario. We are bringing natural technology from the Himalayas into the travel experience, so that every guest can truly feel, in the moment of washing away fatigue — ‘At Homeinns, Enjoy Nature.’ Looking ahead, the two parties will deepen cooperation in areas such as new retail and ESG sustainable development, offering a meaningful exploration of cross-industry integration in the consumer market.”
Green Pioneer: Practicing Sustainable Development and Empowering Greener Journeys with the Beauty of Nature
Sustainable development is a core foundation of this partnership and is highly aligned with CHANDO Group’s 2030 Sustainable Development Strategy.
Based on the United Nations’ 17 Sustainable Development Goals, CHANDO Group officially released its 2030 Sustainable Development Strategy in 2024, placing “addressing climate change and protecting biodiversity” at the top of its twelve strategic goals.
The co-branded hair and body care series highlights three key environmental features:
Large-capacity eco-friendly packaging: All products use large-capacity recyclable pump bottles, significantly reducing packaging material consumption per unit while improving replacement efficiency in hotel operations.
Use of recycled materials: Part of the product bottles are made from recycled plastic, practicing the concept of circular economy from the source, helping reduce carbon emissions and ease environmental burden.
Green and clean formulas: The hair and body care formulas prioritize natural ingredients, reducing the environmental impact of domestic wastewater on natural water bodies from the source.
Future Blueprint: Deepening Scenario-Based Co-Creation and Exploring a Greener Lifestyle
Starting with the launch of the hair and body care products, BTG Homeinns and CHANDO Group also announced a broader blueprint for deeper future cooperation.
In the future, CHANDO products will be introduced to “Ruhe,” BTG Homeinns’ online mall, where travelers will be able to redeem CHANDO skincare gift sets with points. The two parties also plan to launch portable skincare travel sets customized for business travelers, extending the service chain and offering consumers a better overall experience.
In addition, the two sides will explore the possibility of offline space co-creation, such as Himalayan-themed rooms, or introducing more products and experiences into guestroom scenarios to further enhance the stay experience and support sustainable green travel.
The partnership between CHANDO and BTG Homeinns is not only a benchmark exploration of consumer experience innovation between a beauty brand and a hotel brand, but also a vivid practice of integrating ESG principles into daily operations and reaching millions of consumers.
Looking ahead, the two parties will continue to honor nature through technology and care for every journey with professional expertise. Guided by the concept of “empowering travel with the beauty of nature,” they will continue to advance the implementation of related products and services, accompanying every traveler toward a greener, healthier and more beautiful next journey.
