CHANDO Group Opens “Celebrate Every Side of You” Women’s Themed Exhibition, Engaging in a Dialogue on the Diverse Beauty of Women
Release time:2026.03.05

Shanghai, March 5, 2026 — As International Women’s Day approaches, the women’s themed exhibition “Celebrate Every Side of You,” hosted by CHANDO Group, officially opened at Oriental Beauty Valley · CHANDO Future Beauty City.Using art and experience as its medium, the exhibition presents the authentic states of women across multiple dimensions — the workplace, family, social life and the self — through immersive spaces, allowing every identity to be seen. The exhibition will run until April 10.

On the opening day, media representatives, KOLs, industry partners, artists and guests from various sectors gathered to witness the launch of this themed exhibition, which combines depth of thought with the warmth of art.


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CHANDO Group’s “Celebrate Every Side of You” Women’s Themed Exhibition


From “You Are Beautiful As You Are” to “Celebrate Every Side of You”: Giving Women More Words of Praise


As the 13th edition of CHANDO Group’s Art Project, this exhibition continues the Group’s long-standing attention to and support for women. From the classic brand belief “You Are Beautiful As You Are” to the exhibition’s theme “Celebrate Every Side of You,” CHANDO has always placed beauty at the center of its dialogue with women.

In today’s era of diverse aesthetics, women’s beauty is no longer confined to a single label. Qualities that shine just as brightly — confidence, humor, resilience, vitality and many more — also deserve to be seen and praised.

Based on this insight, CHANDO launched the themed art exhibition “Celebrate Every Side of You — You Are Already So _____” at Oriental Beauty Valley · CHANDO Future Beauty City, calling on the public to “give more beautiful adjectives back to women, see women in more specific ways, and praise women with more specific words.”


Three Key Sections Create an Immersive Experience: Art Installation, Themed Exhibition and Women’s Dialogues


The exhibition centers around one art installation, one art exhibition and three “Her” dialogues, creating an experiential space that integrates art appreciation, self-exploration and community connection.

The outdoor check-in area opens the exhibition journey with a mirror photo installation, reflecting the different sides of each visitor. Flower-shaped floor stickers titled “Blooming All the Way” guide visitors toward the core exhibition area.

The “Praise Wheel” installation became a highlight of on-site interaction. Printed with phrases such as “inner stability,” “unlimited,” “clear-headed,” “ambitious” and more, the wheel allows visitors to randomly receive their own exclusive word of praise. Through this playful interaction, visitors complete a moment of self-affirmation and emotional resonance.


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“Praise Wheel” art installation


Inside the exhibition hall, a series of women-themed posters is presented first. Focusing on the diverse identities and emotional expressions of contemporary women, CHANDO uses “You Are Already So _____” as the visual thread to connect portraits of women of different ages and from different fields: “You are already so pioneering.” “You are already so free.” “You are already so resilient.” The poster series gives back to women the beautiful qualities that go beyond appearance. In addition to being exhibited at CHANDO Future Beauty City, the posters were also presented in a three-minute immersive experience space at Shanghai Lujiazui Metro Station, encouraging the public to actively discover and praise the unique, concrete strengths of women around them.


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CHANDO Group’s “Celebrate Every Side of You — You Are Already So _____” poster exhibition


Also on display is the artwork “Flowers of the Universe, Landscapes of the Heart” by artist Song Santu. Inspired by alpine flowers such as Rheum nobile, snow lotus and meconopsis, the artist transformed these highland blooms into “spiritual flower cards,” interpreting the blossoming of vitality through artistic language.


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Contemporary avant-garde artist Song Santu’s “Flowers of the Universe, Landscapes of the Heart”


Three representatives from different fields were invited to share their perspectives on the many sides of women. Dr. Jiang Shanshan, scientist at CHANDO Group R&D Center, chose “extraordinary” as her keyword and shared her journey on the front line of beauty science research. After joining CHANDO ten years ago, she once worked on the production line and visited retail stores, where she witnessed how women on the production line and beauty advisors in stores used passion and perseverance to successfully “connect the path from laboratory to product, and from product to consumer.” This experience made her realize that the essence of being extraordinary lies in persistence. In 2017, she joined a scientific expedition team and traveled deep into the Himalayas, bringing back the first local soil sample. This marked the official beginning of CHANDO’s Himalayan microbial research journey. After countless experiments and screenings, the research team successfully discovered the unique yeast strain Hymagic-4D®. Today, it has followed the extraordinary female scientists of CHANDO Group R&D Center from the laboratory to the international academic stage, and into countless households. Dr. Jiang said: “Being extraordinary can be a tiny Hymagic-4D® yeast strain growing tenaciously on the Third Pole. It can also be every woman who shines in life and at work. Every effort and every act of persistence from you is extraordinary.”


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 Dr. Jiang Shanshan, scientist at CHANDO Group R&D Center


Li Wenli, Head of Li Jiaqi Charity, shared her life state and personal pursuits as a mature woman entering a new stage of life. “Many people know me because I am Li Jiaqi’s mother. I love this identity, and I am proud of Jiaqi. But today, on this stage focused on women, I want to share more about myself as Li Wenli, an independent individual.” 

Last year, she made a “pioneering” decision — to begin livestream selling. “Precisely because I am at this age, I wanted to give it a try. I wanted to see whether, beyond labels such as ‘mother,’ I still have more possibilities.” Speaking about her experience at the exhibition, she said: “CHANDO has presented the many identities women may face in life. This does not feel like polite ‘praise’; it feels like the resonance of being truly understood.” She concluded: “When you learn to praise yourself at every stage of life, you are the most pioneering — because you are beautiful as you are.”


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Li Wenli, Head of Li Jiaqi Charity


Contemporary avant-garde artist Song Santu, the collaborating artist of this exhibition, shared her reflections from her creative field trip deep into the Himalayas. In June 2025, at the invitation of CHANDO Group, she traveled to Nyingchi and began an inward journey of seeking flowers. On Mount Sejila, she encountered nine alpine flowers, including Rheum nobile, snow lotus and meconopsis. These plants, named after stars, became the inspiration for her “spiritual flower cards.” She said: “The gift of the Himalayas is not only the plants that grow tenaciously in wind and snow, but also an ancient revelation: when we bend down and draw close to the earth, the wisdom and compassion refined in extreme environments quietly bloom from the heart like flowers. The heart is nature, and you are the universe.”


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Contemporary avant-garde artist Song Santu


The three guests’ sharing sessions, spanning scientific exploration, life experience and artistic creation, presented the richness of women’s value from multiple dimensions, inspiring the audience to reflect deeply on women’s diverse roles and emotional resonance.


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Guests interact at the exhibition site


Public Welfare Donation Made to Fengxian District Women’s Federation to Support Women’s Development Through Concrete Action


At the opening ceremony, CHANDO Group donated RMB 100,000 in public welfare funds to the Shanghai Fengxian District Women’s Federation, specifically to support assistance programs for women in Fengxian District facing financial difficulties due to serious illnesses. Dr. Chen Juanling, General Manager of Public Affairs at CHANDO Group, said in her speech: “Since its founding 25 years ago, CHANDO Group has always accompanied women in their growth and paid attention to the power of women.”She introduced the Group’s continued investment in women-focused public welfare initiatives. CHANDO has partnered with the China Children and Teenagers’ Fund to launch the CHANDO Spring Bud Education Aid Initiative, supporting 860 outstanding female high school and university students in Tibet. In cooperation with the United Nations Development Programme, CHANDO has created employment opportunities for Yi women in Chuxiong, Yunnan through rose planting and repurchase, and provided training for more than 1,600 women through a Mosuo hand-weaving project. Last year, CHANDO also partnered with the Shanghai Women’s Federation on the “Science & Beauty Return Program,” offering comprehensive support to female science and technology professionals who had temporarily left research positions due to childbirth.


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CHANDO Group donates public welfare funds to Shanghai Fengxian District Women’s Federation


Speaking about the original intention behind the exhibition, Dr. Chen said: “The latest March 8 themed exhibition at CHANDO Future Beauty City is titled ‘Celebrate Every Side of You.’ We want to tell everyone that the value of women should not be simplified into the single word ‘beauty.’ Their clarity, ambition, softness, strength and many other qualities all deserve to be seen and praised.” She added: “In the Eastern Courtyard, you will see many mirrors. They are not there for you to examine where you are not perfect. Instead, they are there to help you see how many possibilities exist within the person reflected in the mirror. True beauty comes from every real moment of yours, and from every brave expression you make when facing the world.”


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 Dr. Chen Juanling, General Manager of Public Affairs at CHANDO Group, delivers a speech


Qu Rong, Level-4 Consultant and Director of the Rights and Interests Department of the Fengxian District Women’s Federation, attended the ceremony and expressed gratitude to CHANDO Group for its long-term support of women’s causes.


Integrating Culture, Tourism, Commerce, Sports and Exhibitions: CHANDO Future Beauty City Continues to Build a Cultural Experience Destination


Located in Fengxian, Shanghai, Oriental Beauty Valley · CHANDO Future Beauty City was created by CHANDO Group and is accelerating the development of an innovative model that deeply integrates culture, commerce, tourism, sports, exhibitions and industrial tourism. Following the launch of the “Beauty and Nature in Coexistence” Biodiversity Themed Exhibition and the “Following Beauty” Yunnan Jiama × Shanghai Fengxian Printmaking Joint Exhibition in January, this women’s themed exhibition empowers the space with culture. It attracts a broader group of young women to CHANDO Future Beauty City, allowing them to experience its cultural depth and contemporary insight. Looking ahead, CHANDO Group will continue to introduce more public cultural projects that integrate science, art and the beauty of life. By providing high-quality aesthetic education experiences to the public, the Group will promote consumption while injecting sustainable corporate momentum into women’s development and social progress.