On July 26, 2024, Lazada, Southeast Asia’s leading e-commerce platform, held the Malaysia Seller Summit in Kuala Lumpur. CHANDO, a pioneering Chinese beauty brand, was invited to attend and received the "Most Loved China Brand Awards" in Malaysia. The summit brought together over 500 top-tier brands and merchants. As the only Chinese beauty brand invited and honored at the event, CHANDO demonstrated its growing global influence and consumer recognition.
The "Most Loved China Brand Awards" by Lazada evaluates brands across multiple dimensions, including sales performance, cultural relevance, and global impact. To qualify, brands must not only achieve top sales but also successfully integrate Chinese culture and innovation into the global stage while resonating with local consumers through cultural understanding. Undoubtedly, CHANDO stood out among domestic beauty brands with its premium products, services, and profound brand equity, earning recognition from overseas consumers and markets.
Guided by its mission to "provide global beauty seekers with precious gifts from the Himalayas," CHANDO has dedicated itself to researching Himalayan glaciers, rare plants, minerals, and unique cultures. By infusing the natural energy and spiritual essence of the Himalayas into its products through cutting-edge technology, CHANDO strives to realize its vision of becoming "China’s No. 1 and a world-renowned Himalayan natural high-tech brand."
Since entering Lazada’s Malaysian market in 2021, CHANDO has ranked No. 1 in sales among Chinese brands on the platform for two consecutive years. Its products, such as the CHANDO REJUVENATION REPAIRING ESSENCE (6th Generation), NIACINAMIDE AMPOULE MASK, and Scalp Care Shampoo, have gained immense popularity among Malaysian consumers.
CHANDO’s Scalp Care Series incorporates the proprietary Five-Herb Elixir and HiMurchaSin (Himalayan Polar Yeast), which soothe itching, reduce scalp sensitivity, and promote healthier hair from the root. Upon its Malaysian launch in May 2023, the series received rave reviews, with the Scalp Essence swiftly topping Lazada’s category sales. This success further propelled CHANDO to secure the No. 1 position among Chinese brands in Lazada’s Beauty & Personal Care category.
During the 2024 6.6 Mega Sale, CHANDO ranked fourth in Lazada Malaysia’s "Most Searched Beauty & Personal Care Brands" list, surpassing renowned international brands and leading the competition.
CHANDO’s high-quality products have been enthusiastically endorsed by Malaysian influencers. By expanding offline channels through partnerships with Watsons and Miniso, and engaging consumers via roadshows, CHANDO has strengthened emotional bonds with local audiences. Today, CHANDO has solidified its reputation in Malaysia as a trusted Chinese brand offering "quality products at accessible prices," cementing its status as the "Most Loved China Brand" through word-of-mouth acclaim.
Today, CHANDO has expanded across borders to six overseas markets, including Malaysia and Canada, bringing Chinese culture and technology to global consumers while shaping the image of "Made in China." In May 2024, CHANDO was named one of the "Top 50 Most Valuable Cosmetics Brands" by Brand Finance, one of the world’s top three brand valuation agencies, making it one of only two Chinese brands on the list. Moving forward, CHANDO will continue to represent Chinese beauty brands by delivering natural, safe, and effective Himalayan-inspired products, propelling Chinese beauty brands to the pinnacle of global recognition.
