On August 21, the eighth season of the "CHANDO Greening Himalaya" public welfare initiative, jointly launched by CHANDO Group and the China Environmental Protection Foundation, held a ceremony in the Himalayan region to witness the maturation and harvest of 1 million square meters of green wheatgrass. As of 2024, the "CHANDO Greening Himalaya" initiative has continuously planted 6.66 million square meters of green wheatgrass in the Himalayan region for eight consecutive years, protecting the ecological environment of the Himalayas, promoting rural revitalization, and embodying the spirit of "pursuing beauty and acting with kindness."
Ceremony for the Eighth Season of CHANDO Greening Himalaya
Commitment to Himalayan Ecological Protection and Biodiversity Conservation
The Himalayas, known as the "Third Pole of the Earth," are home to thousands of rare species. However, their high altitude, unpredictable climate, and fragile ecosystem face dual pressures from global climate change and overexploitation, leading to severe soil erosion and vegetation degradation. Since 2017, the "CHANDO Greening Himalaya" initiative has cultivated deep-rooted green wheatgrass in the region to improve soil quality, aiding in the restoration and protection of biodiversity.
The Eighth Season of CHANDO Greening Himalaya Witnesses the Harvest
Wang Zhengang, Deputy Secretary-General of the China Environmental Protection Foundation, stated that the "CHANDO Greening Himalaya" initiative has significantly improved the ecological environment through meticulous planning and scientific cultivation of artificial forage. The optimized soil structure and enhanced fertility lay a solid foundation for ecological self-restoration and sustainable development. More importantly, this transformation directly benefits local herders by increasing their income. Additionally, the artificial forage project plays a positive role in combating global climate change.
Wang Zhengang, Deputy Secretary-General of the China Environmental Protection Foundation, Delivers Remarks
This year marks the fourth year of planting in Lhaze County. Li Yunfeng, Member of the Lhaze County Standing Committee and Deputy County Governor, highlighted the project’s impact: "Over four years, Gangxi Village has generated approximately CNY 1.199 million in cash income and CNY 6.75 million in forage value through this initiative, totaling CNY 7.95 million. In 2023 alone, the per capita disposable income of villagers exceeded CNY 21,000, a year-on-year increase of over 50%. This year’s income is expected to match last year’s level."
Li Yunfeng, Member of the Lhaze County Standing Committee and Deputy County Governor, Gives a Speech
Peng Yihao, Leader of the Tenth Batch of Shanghai Aid-Tibet Cadres, remarked, "For the Himalayan region, forage is critically scarce, especially in winter when we must purchase it at high costs from other provinces. The harvested forage today has enabled Lhaze County to achieve self-sufficiency in fodder supply."
Peng Yihao, Leader of the Tenth Batch of Shanghai Aid-Tibet Cadres, Addresses the Audience
CHANDO Collaborates with Partners and Consumers to Amplify Public Welfare
In 2016, CHANDO partnered with the China Environmental Protection Foundation to establish the "CHANDO Himalaya Environmental Protection Public Welfare Fund," dedicated to protecting the glaciers, rare flora and fauna, and unique cultures of the Himalayas. Over eight consecutive years, the "CHANDO Greening Himalaya" initiative has planted 6.66 million square meters of green wheatgrass in Shigatse, delivering triple benefits—ecological, economic, and social—by safeguarding the Himalayan environment while providing alternative income streams and improving local living standards.
CHANDO’s Public Welfare Grassland at 4,400 Meters Above Sea Level
Dr. Chen Juanling, General Manager of Public Affairs at CHANDO Group, stated, "Taking from nature and giving back to nature has always been CHANDO’s philanthropic philosophy and original aspiration. The 'Greening Himalaya' initiative is not only about ecological conservation and biodiversity protection but also about fulfilling social responsibilities. For CHANDO Group, promoting harmonious coexistence among people, nature, and society, building a beautiful China, and contributing to a beautiful world are the essence of our existence."
Dr. Chen Juanling, General Manager of Public Affairs at CHANDO Group, Delivers a Speech
The "CHANDO Greening Himalaya" initiative has established a "Public Welfare Partnership" mechanism, converting every purchase by consumers into support for the Himalayan ecosystem. For each bottle of CHANDO REJUVENATION REPAIRING ESSENCE (6th Generation) sold, CHANDO donates CNY 10 to the China Environmental Protection Foundation to plant 1 million square meters of green wheatgrass. As of 2024, cumulative donations have reached CNY 26 million.
As the "Greening Himalaya" initiative enters its eighth season, CHANDO has collaborated with media and brands such as Health & Beauty, Xiabuxiabu, FBeauty, and Qingyan to amplify the call for public participation in this significant endeavor, encouraging everyone to contribute to the ecological protection of the Himalayas.
Green Wheatgrass at CHANDO’s Public Welfare Grassland
The "Greening Himalaya" initiative exemplifies CHANDO’s commitment to corporate social responsibility and serves as a cornerstone of its ESG strategy. This year, CHANDO Group unveiled its 2030 Sustainable Development Strategy, outlining 12 strategic goals across environmental, social, and governance dimensions, including "Addressing Climate Change and Protecting Biodiversity" and "Driving Positive Community Impact and Public Welfare," to achieve symbiosis between nature and beauty and lead a sustainable future.
CHANDO Group has consistently pursued innovation, aligned with national strategies, and embraced green and low-carbon practices to enhance productivity. Moving forward, CHANDO will continue to drive rural industrial and ecological revitalization, promote green development, and contribute to the strategic vision of building a "Beautiful China" and global sustainability.
