On September 5, 2023, the seventh season of the CHANDO Greening the Himalayas Public Welfare Initiative arrived in Shigatse, Tibet, to celebrate the harvest of 1 million square meters of green barley in Lhaze County. Since 2016, when CHANDO—a natural science brand rooted in the Himalayas—jointly established the "CHANDO Himalaya Environmental Protection Public Welfare Fund" with the China Environmental Protection Foundation, the brand has planted green barley in Shigatse for seven consecutive years. By 2023, the cumulative planting area has reached 5.66 million square meters, revitalizing the Himalayan ecosystem and contributing to rural revitalization and the construction of a Beautiful China.
Image: Seventh Season of CHANDO Greening the Himalayas Public Welfare Pasture
The ceremony was attended by Xu Guang, Chairman of the China Environmental Protection Foundation; Fang Zhi, Deputy Secretary-General of the Foundation; Peng Yihao, Leader of the Shanghai Aid-Tibet Cadre Team, Deputy Secretary of the Shigatse Municipal Party Committee, and Executive Vice Mayor of Shigatse; Sodan, Deputy Secretary of the Lhaze County Party Committee and County Governor; Wu Meng, Vice President of JALA Group; and Dr. Chen Juanling, General Manager of Public Affairs at JALA Group. Nine CHANDO Public Welfare Partners—Cai Qi, Gong Yixing, He Yifan, Lu Huanyu, Lu Siheng, Pan Xingyu, Sun Yinghao, Wen Yechen, and Zhou Rui—also joined local villagers to witness the achievements of the initiative.
Image: CHANDO Celebrity Public Welfare Partners Receive Certificates
Fulfilling the Public Welfare Commitment, Protecting the Ecology of the Himalayas
The harsh environment of the Himalayas nurtures over 10,000 resilient plant species, playing a critical role in maintaining Earth’s ecological balance. However, global climate change and overgrazing have exacerbated soil erosion and desertification. CHANDO fulfills its public welfare commitment to the Himalayas by planting 1 million square meters of green barley annually—a symbol of vitality and hope. By giving back to nature, CHANDO protects the region’s invaluable biodiversity, provides abundant pasture resources for local villagers, and creates alternative income streams to improve their livelihoods.
Image: Witnessing Ceremony of the Seventh Season of CHANDO Greening the Himalayas
"For over a decade, we have carried out ecological planting, biodiversity conservation, and environmental education in the Himalayas. The 'Greening the Himalayas' initiative is a flagship project in ecological restoration," stated Fang Zhi, Deputy Secretary-General of the China Environmental Protection Foundation. "JALA Group, a leading Chinese cosmetics enterprise, actively fulfills its corporate social responsibilities. In 2016, it established the 'CHANDO Himalaya Environmental Protection Public Welfare Fund,' investing a total of 24 million RMB over seven years to plant nearly 9,000 mu (approximately 600 hectares) of grassland."
Image: Fang Zhi, Deputy Secretary-General of the China Environmental Protection Foundation
This year marks the third consecutive year of the CHANDO Greening the Himalayas Project in Lhaze County, Shigatse. Li Yunfeng, Member of the Lhaze County Party Committee and Deputy County Governor, stated that the initiative has significantly improved the ecological environment of Gangxi Village, boosted collective village economy, increased residents’ income, and strengthened the foundation of agriculture and animal husbandry. "In terms of economic benefits," Li revealed, "the project has injected new momentum into the village’s development. To date, each household in Gangxi Village has received over 6,400 RMB in dividends, and the per capita disposable income has exceeded 21,000 RMB, a 50% year-on-year increase."
Image: Li Yunfeng, Member of the Lhaze County Party Committee and Deputy County Governor
The CHANDO Greening the Himalayas Project has received strong collaboration and support from Lhaze County and the Shanghai Aid-Tibet Team. At the ceremony, Peng Yihao, Leader of the 10th Shanghai Aid-Tibet Cadre Team, Deputy Secretary of the Shigatse Municipal Party Committee, and Executive Vice Mayor, presented JALA Group with a commemorative flag.
Image：The 10th Shanghai Aid-Tibet Team Presents a Flag to JALA Group
Image：The Shanghai Aid-Tibet Team Presents a Flag to the China Environmental Protection Foundation
For years, CHANDO has called on individuals from all sectors to participate in its public welfare initiatives, contributing to the protection of the "Third Pole’s" ecology and building a global community of life. Since 2016, CHANDO has established a unique Public Welfare Partner mechanism: for every purchase of the fifth-generation TIME FROZEN ESSENCE (Little Purple Bottle), CHANDO donates 10 RMB to the China Environmental Protection Foundation to support green barley planting.
Image: CHANDO’s Fifth-Generation TIME FROZEN ESSENCE
Promoting Green Development, Harmonious Coexistence with Nature
JALA Group consistently integrates environmental, social, and governance (ESG) principles into its operations. While expanding its business, the Group is committed to public welfare endeavors that benefit humanity, including preserving cultural heritage, advancing education, protecting the environment, ensuring sustainable development, and ultimately achieving shared prosperity.
"The CHANDO Greening the Himalayas Project is not merely an ecological initiative but a testament to JALA Group’s commitment to sustainable development," said Dr. Chen Juanling, General Manager of Public Affairs at JALA Group. "Shigatse, a vital part of the Himalayas, is a key component of the global ecosystem. We believe in harmonious coexistence between humans and nature. This project not only improves the local environment, reduces carbon emissions, and mitigates climate change impacts but also creates job opportunities, diversifies income sources, and elevates living standards for residents."
Dr. Chen Juanling, General Manager of Public Affairs at JALA Group
Carbon peaking and neutrality are globally trending topics, and the CHANDO Greening the Himalayas Project serves as a practical model. For JALA Group, "Walking Hand in Hand with Green" is not just a slogan but a proactive response to China’s "Dual Carbon" goals and a steadfast implementation of the philosophy that "lucid waters and lush mountains are invaluable assets."
Having completed seven seasons, the CHANDO Greening the Himalayas Initiative has transformed the Himalayan region into lush, vibrant landscapes through concrete actions, safeguarding our shared Earth. In addressing the global climate challenge, JALA Group will continue to advocate green and low-carbon principles, advance the "Beautiful China" strategy, foster harmony between humans and nature, and embed sustainability into high-quality development to achieve a greener future.
