On October 25, JALA Group’s CHANDO brand officially announced an urban IP collaboration plan with Dali. JALA Group Chairman Zheng Chunying signed a strategic cooperation agreement with the Dali Prefecture Government in Dali. Simultaneously, the CHANDO HIMALAYAN ESSENCE "Romance of Dali" Limited Edition made its debut.
JALA Group and Dali Prefecture Government Sign Strategic Agreement, with Key Leaders from Dali Prefecture and Shanghai’s Fengxian District Attending the Ceremony
Dali, renowned as the romantic homeland of "wind, flowers, snow, and moon," epitomizes love and belonging. Stepping between Cangshan Mountain and Erhai Lake feels like entering a poetic and enchanting world, evoking the timeless verse: "The Xiaguan wind blows Shangguan flowers; Erhai’s moon illuminates Cangshan’s snow."
The first collaborative product, named the "Romance of Dali Limited Edition," will launch in late November. "Wind, Flowers, Snow, and Moon" symbolize Xiaguan Wind, Shangguan Flowers, Cangshan Snow, and Erhai Moon, conveying the vision: "When Dali’s romance meets CHANDO’s technological beauty, standing beneath the eaves of the Himalayas, one embraces love, freedom, and nature’s precious gifts."
CHANDO HIMALAYAN ESSENCE "Romance of Dali" Limited Edition
CHANDO originates from the Himalayas, known as the "Roof of the World." Cangshan Mountain marks the southernmost tip of the Himalayas, dubbed the "Eaves of the Roof of the World." Dali lies at the foot of Cangshan and along the shores of Erhai Lake.
This collaboration between CHANDO and Dali’s urban IP is a natural synergy, reflecting their profound alignment.
The Wind, Flowers, Snow, and Moon of Cangshan and Erhai
Chongsheng Temple Three Pagodas Reflection Park
"Shangguan Flowers" in Courtyards
Deepening Brand Influence and Enriching Cultural Significance
City brands endure alongside cities themselves. While trending IPs may fade, a city’s allure remains timeless.
Dali, a renowned tourist destination in China, captivates with its natural beauty, cultural heritage, and ethnic charm. Partnering with Dali—a city steeped in history and natural splendor—holds monumental significance for CHANDO. Through this collaboration, Dali’s culture, landscapes, and resources will reach millions of households and resonate with younger generations.
Chongsheng Temple Three Pagodas
From a long-term perspective, Dali offers CHANDO abundant elements tied to nature, history, and culture, such as Bai ethnic traditions, Butterfly Spring, Erhai Lake, and Cangshan Mountain. Dali’s botanical resources can also empower ingredient research.
Perfect Fusion of Technology and Eastern Aesthetics
Strong foundations are essential. Even the best collaborations require robust brand and product strength to maximize impact.
The inaugural collaborative product, CHANDO HIMALAYAN ESSENCE, embodies JALA’s scientific innovations. Its standout feature lies in its minimalist formula, with HiMurchaSin content reaching 93%. Utilizing a "multi-target" approach to anti-aging, it activates renewal factors, delivering overnight revitalization and full-face rejuvenation within 28 days. It strengthens skin resilience and restores vitality.
HiMurchaSin—derived from Himalayan yeast and extracted via fifth-generation microbial fermentation—merges the mystical power of Eastern nature with modern technology. This multi-dimensional approach challenges single-point anti-aging, empowering skin to defy time.
CHANDO HIMALAYAN ESSENCE
CHANDO HIMALAYAN ESSENCE, born from a decade of R&D, has garnered market acclaim since its September launch. It leads its category in sales and claimed the No.1 spot in Tmall’s beauty and essence categories among domestic brands.
With robust brand equity, product excellence, and Dali’s profound Eastern cultural heritage, this collaboration seamlessly blends beauty technology with Eastern aesthetics, achieving a synergistic effect where 1+1>2.
