On March 27, 2026, the inaugural CMG Live E-Commerce Gala, produced by China Media Group, was broadcast on CCTV Finance Channel, CCTV-2, and simultaneously aired across new media platforms including CCTV Finance, CCTV News, Yangshipin and CCTV.com.As one of the highest-profile honorary events in China’s e-commerce industry, the gala aims to establish industry benchmarks, promote advanced business models, share outstanding cases, and drive the high-quality development of livestreaming e-commerce.
At the gala, CHANDO, the natural high-tech beauty brand from the Himalayas under CHANDO Group, won the inaugural CMG Annual Livestreaming Brand Award for its outstanding performance in livestreaming e-commerce. CHANDO was one of only three companies nationwide to receive the award, and the only winner from the beauty industry. Zheng Chunying, Chairman and President of CHANDO Group, attended the gala and accepted the award on stage.
Authoritative Recognition Highlighting CHANDO’s Benchmark Strength in Beauty Livestreaming
The Annual Livestreaming Brand Award recognizes brands that have delivered outstanding performance in user accumulation, brand image building and long-term sales conversion through brand-operated livestreaming.CHANDO’s award reflects its strong overall performance across transaction scale, user reach, industry leadership and social reputation.
In 2025, CHANDO ranked among the leading beauty brands in livestreaming e-commerce across all channels, with strong performance in user reach, repurchase rate and other key indicators. The brand has established a dual-engine model combining immersive brand-operated livestreaming and an all-star talent livestreaming matrix.Its balanced structure of approximately 70% brand-operated livestreaming and 30% talent-driven livestreaming is regarded by the industry as a mature benchmark for shifting from short-term traffic competition to long-term value operation.
Through refined omnichannel operations and a powerful product portfolio, CHANDO has successfully transformed livestreaming’s instant traffic into long-term brand retention. While achieving strong growth in both brand visibility and sales, CHANDO has further consolidated its core competitiveness and consumer trust as a leading Chinese brand in the livestreaming e-commerce sector.
Zheng Chunying, Chairman and President of CHANDO Group, said:
“For us, the livestreaming room is not only a place to sell products, but also a space to create beauty and share beauty. Cosmetics do more than enhance appearance and nourish the skin.More importantly, they encourage every consumer to confidently express their own unique beauty. Believe that you are a one-of-a-kind limited edition — you are beautiful as you are.”
Multiple Honors Reflect CHANDO’s Continued Brand Strength and Authoritative Recognition
In recent years, CHANDO has received a series of major honors thanks to its solid scientific research foundation and outstanding market performance.In January 2026, CHANDO won the Annual Omnichannel Operation Brand Award at the Ocean Engine Beauty Awards. At the 2025 Douyin Mall Beauty Awards, CHANDO received both the Benchmark Brand Award and the Bestselling Product List Award. In May of the same year, CHANDO won the Most Popular Brand Livestreaming Award of the Year on Malaysia’s LAZADA platform, further strengthening its brand influence in Southeast Asia.These honors demonstrate CHANDO’s leading position across multiple dimensions, including digital marketing, international expansion and brand value building.
In the digital economy era, livestreaming e-commerce is no longer just a simple connection between people and products. It has become a core space where brands build emotional resonance and consumer trust.CHANDO understands that only through compliant operations, consistent product quality and strong service can consumers feel confident with every purchase decision and build trust through every product experience.
Winning the CMG Annual Livestreaming Brand Award is not only recognition of CHANDO’s achievements in livestreaming e-commerce, but also a strong affirmation of the value leap achieved by Chinese beauty brands in the digital economy era.Looking ahead, CHANDO will continue to uphold technological innovation and reward every consumer’s trust with products that deliver exceptional quality and value. In doing so, CHANDO will continue to do one beautiful thing for the world.
