From May 12th to 14th, 2025, the 29th CBE China Beauty Expo was held at the Shanghai New International Expo Centre. CHANDO Group made its appearance at Booth B04, Hall E1, under the theme "Green Beauty, Beautiful World". New products and star bestsellers from brands CHANDO, MAYSU, imine, and Biorrier were showcased, alongside cutting-edge technology-themed salons. Simultaneously, CHANDO Group unveiled its carbon reduction targets and 2030 Vision's three key goals for the first time, demonstrating innovative practices in green packaging, green technology, and social responsibility.

At the 2025 CBE Global New Product Release Gala, Mr. Zheng Chunying, Chairman and President of CHANDO Group, was appointed Vice Chairman Leader of the CBE Brand Alliance Daily Chemical Presidium. The CHANDO Himalaya Rejuvenation Repairing Essence won the Repair Toner & Emulsion Award in the skincare category, while the MAYSU Rose Collagen Replenishing Toner&Emulsion received the Firming Toner & Emulsion Award in the skincare category.

At the 2025 CBE International Cosmetic Technology Conference, Wu Xianxian, Strategic Product Technology Innovation Officer of CHANDO Group's R&D Center, delivered a speech "Deciphering the Micro-biome Code of Skin Concerns: CHANDO Group's Original Research and Practical Exploration on Skin Micro-ecological Balance Intervention". This marked the first systematic disclosure of the Group's over-a-decade-long scientific achievements in the field of skin micro-ecology.

Raw Material Technology as Core: Accelerating Domestic Substitution to Build a Moat for Chinese Beauty Brands

Core raw materials are often called the "chip" of cosmetics. CHANDO Group breaks the reliance on imports through self-developed technology, building industry barriers. This is not only crucial for the core competitiveness of beauty enterprises but also an essential path for Chinese brands to gain a voice in the global industrial chain. As a leading Chinese cosmetics enterprise, CAHNDO Group advocates accelerating the process of domestic raw materials substitution. Chairman and President Zheng Chunying stated: "CHANDO Group will continue to increase investment in self-researched and self-produced ingredients, keeping the 'chip' of beauty in our own hands, and making technology benefit consumers."

For years, CAHNDO Group has leveraged its strong R&D capabilities to draw inspiration from the water, plants, minerals, and microorganisms of the Himalaya to develop product raw materials. Up till now, it has independently developed over 20 cosmetic ingredients, including HiMurchaSin Yeast Fermentation Filtrate & Lysate and Wild Rosa Graciliflora Cell Clusters, which are applied in numerous products such as the CHANDO Rejuvenation Repairing Series, MAYSU Rose Collagen Replenishing Series, and imine Soothing Protecting Cream.

Among these, HiMurchaSin, a yeast component CHANDO Group has dedicated over a decade to researching, utilizes unique microbes discovered in the Himalaya. Pioneering the use of fifth-generation biotech fermentation globally, it promotes autologous cell renewal and delivers significant anti-aging effects. It is a powerful tool for enhancing product competitiveness and replacing expensive imported alternatives.

Reportedly, in 2013, CHANDO Group's R&D team ventured deep into the heart of the Himalaya, the brand's origin. Through gene sequencing, they isolated 558 unique strains, establishing a Himalayan Characteristic Microorganism Library. In collaboration with the Institute of Microbiology, Chinese Academy of Sciences, and Shanghai Jiao Tong University, they successfully developed the yeast component HiMurchaSin with potent repair and cell renewal capabilities. In 2024, HiMurchaSin underwent technological innovation with the significant release of HiMurchaSin Fermentation Filtrate & Lysate. Based on the concept of cellular-level renewal and a root-cause solution for combating "fatigue-aging", it sets a new benchmark for domestic fermented ingredients.

CHANDO Group Defines Anti-Fatigue-Aging Solution, Launches New Rejuvenation Repairing Series Emulsion

At the on-site salon "Research on Skin Aging Rejuvenation in Chinese Women and CHANDO's Solutions", Dr. Jiang Shanshan, Scientific Mechanism Expert at CHANDO Group's R&D Center, released scientific insights on "Fatigue-Induced Aging" – its first definition and research findings on its mechanisms. She analyzed the causes of this phenomenon from multiple angles, including market research data and joint research projects, and presented CHANDO Group's solution.

A team led by Wang Sijia from the Shanghai Institute of Nutrition and Health, Chinese Academy of Sciences, conducted a systematic analysis of quantitative big data on facial skin aging from over 300,000 women across 32 Chinese provinces. They identified acceleration inflection points for various facial aging phenotypes and found statistical evidence supporting a trend of skin aging rejuvenation among Chinese women. Comparative analysis of groups with different stress levels also revealed that mental stress might regulate the expression of key skin cytokines by reducing DNA methylation levels, thereby exacerbating skin dullness.

Joint research by the CHANDO Group R&D Center and the Shanghai Institute of Nutrition and Health found that over the past three years, the inflection point for skin aging in Chinese women has advanced by approximately two years. Facial aging phenotypes like crow's feet, nasolabial folds, and tear troughs showed significant acceleration inflection points between ages 24-33. Fatigue-induced aging caused by improper diet, staying up late, and stress is the main reason for this earlier aging.

Addressing this trend, the CHANDO Rejuvenation Repairing Series precisely targets consumer anti-aging needs and pain points. It incorporates HiMurchaSin Fermentation Filtrate & Lysate, utilizing 940 cell-homologous kinetic small molecules to achieve 8x cellular-level renewal and 3x collagen promotion. It fundamentally improves issues like facial dullness, sagging, and roughness caused by skin cells under prolonged high-stress stimulation, lack of sleep, and overtime work. "One set reverses it all, bidding farewell to fatigue-induced aging." At this year's expo, the newly launched pioneering Anti-Fatigue-Aging family – the  Rejuvenation Repairing Series – garnered significant attention and favor from consumers.

Aerospace Technology Empowers Product Innovation, CHANDO Sets New Scientific Skincare Benchmark

At this CBE, CHANDO Group invited dermatologists, R&D experts, and product managers to share the Group's research achievements in space breeding, scalp micro-ecology, and infant micro-ecology.

At the salon "Microgravity in Space Activates the Code for Rose Stem Cell Activity", the star product "CHANDO Pink Diamond Firming Delicate Rose Cream" was unveiled. Its core ingredient, "Space Rose Extract", originates from the Pan-Himalayan Rare Rose Seed Resource Bank at an altitude of 3,300 meters. The R&D team selected one rare native Chinese species from Shangri-La out of over 30,000 varieties, collecting more than 3,000 seeds. Through space microgravity breeding and plant cell tissue culture, they enriched higher concentrations and a greater diversity of highly effective skincare components. Combined with small-molecule carnosine and the third-generation encapsulated Retinol-HRP Penetration Chamber technology, it achieves a 6x increase in transdermal absorption rate, directly targeting signs of aging at the skin's foundation.

Similarly leveraging aerospace technology, the hair care product CHANDO Volumizing & Fortifying Shampoo"3D Hair Volume! Micro-ecological Barrier + Aerospace Tech = Hair Volume Comeback". CHANDO Group R&D Center experts deciphered the "space-grade" secret to hair volume on-site. It contains Lithospermum Erythrorhizon Extract from the Pan-Himalayan region at 2,500 meters and utilizes the breakthrough "Dual-Ion Polymer Interlacing Support Technology". This technology, based on hair behavior research in microgravity environments, uses positive and negative ion cross-linking adsorption to form a mesh support structure on the hair surface, keeping hair voluminous and upright without flattening. The effect lasts up to 48 hours.

The pediatric skin science efficacy brand imine, in collaboration with dermatology experts from the National Children's Medical Center & Children's Hospital of Fudan University, released the "Fuer Aibeijian Micro-ecological Balance Patent Technology". Zhang Guodong, Director of Product Development at CHANDO Group's R&D Center, unveiled the technology on-site. He stated that the product "imine Soothing Protecting Cream (Little Green Jar AD Cream)", utilizing this core technology, has achieved breakthrough progress in a clinical study on non-drug intervention for atopic dermatitis at Fudan Children's Hospital: the mid-term clinical observation report showed a recurrence rate reduction of over 3 times.

Furthermore, the science-based skincare brand Biorrier, focused on repairing the skin barrier with biotechnology, showcased products like the Biorrier Anti-Sensitive Repairing Cream and Anti-Sensitive Repairing Masque at CBE. These incorporate Sekiriyama Hot Spring Water, emphasizing soothing and repairing effects. CHANDO Group's research paper on hot spring water was also officially accepted by the World Congress of Dermatology (WCD), gaining recognition for its repair efficacy from the top tier of dermatological academia.

CHANDO Group Announces Carbon Reduction Targets for the First Time, Actively Practices Sustainable Development

At this year's CBE, CHANDO Group announced its latest ESG goals. Through carbon audits focusing on Scope 1, Scope 2, and key categories of Scope 3 emissions, the Group has set a carbon reduction target: by 2030, to reduce absolute greenhouse gas emissions from Scope 1 and 2 by 42% compared to 2023, aligning with science-based targets. At the same time, it released three goals under its 2030 Vision: by 2030, achieve a 50% renewable energy usage rate, a 75% green packaging usage rate, and actively promote empty bottle recycling coverage at retail terminals.

In September 2023, CHANDO officially launched the "Empty Bottle Recycling Program". Through member points and other incentives, it encourages consumer participation and gives discarded packaging a second life via recycled art projects. Up till now, over ten thousand consumers have participated. At CBE, CHANDO Group displayed the program's results through physical art installations, clearly demonstrating the five steps: bottle drop-off, recycling, sorting, processing, and regeneration, forming a complete low-carbon circular green recycling chain.

In green packaging, CHANDO Group has introduced multiple innovative measures. The CHANDO Snowy Region Lotion bottle uses the world's first one-step molded gradient blow-molding technology. Developed over 7 years and sold over 80 million bottles in 12 years, it reduces carbon emissions by over 90% and uses 0 paint. CHANDO Group designed refills for Cushion Foundation, Gold Diamond Cream, and hair care series, significantly reducing packaging material usage. For example, CHANDO Group hair care products using one refill instead of two finished products can reduce weight by 76% and carbon footprint by 0.17 kgCO2e per product.

To better respond to the 29th CBE's initiative to build "Green Booths" and set a benchmark for green exhibitions, CHANDO Group's booth design adhered to green and sustainable principles. It used recycled, biodegradable, and other sustainable materials, employed modular booth structures to reduce single-use construction waste, achieved zero-waste display goals, and created a lightweight, high-quality immersive booth. Consequently, the Group also won the "2025 29th CBE Excellent Green Booth Construction Award · Gold Prize".

In the future, CHANDO Group will continue to uphold the spirit of scientific exploration and research, deepen its expertise in self-developed ingredients, advance innovation across the entire chain of raw materials, formulations, and production processes, persistently climb scientific heights to make technology benefit consumers broadly, adhere to sustainable development principles, develop green beauty, and lead a sustainable future.