2024 Beauty in Paris: CHANDO Joins Hands with China Diving Team for a "New Chapter"
Release time:2024.07.23

The quadrennial Olympic Games are about to commence. As new and seasoned athletes gather in Paris, the Chinese diving team—renowned as the "gold medal harvesters" for China in past Olympics—remains in the global spotlight. Domestic brands are rallying behind Team China with unwavering support. CHANDO, the official partner of the Chinese diving team and a leading Chinese beauty brand, will accompany the athletes to the Olympics for the fourth time, following London, Rio, and Tokyo, witnessing the glory of this legendary team.




Three Years of Preparation: Forging a New Chapter


Since its debut at the 1984 Los Angeles Olympics, the Chinese diving team has contributed 47 Olympic gold medals to China, earning its title as the "Dream Team." Behind this glory lies the athletes’ relentless dedication. Day after day, year after year, they endure immense pressure, overcome injuries and setbacks, and continuously refine their skills and mentality through countless trials. Their journey of perseverance has cemented their status as a national pride.

Having accompanied the Chinese diving team for over a decade, CHANDO has developed a profound understanding of the "Dream Team" spirit. This year, under the theme "A New Chapter Begins," CHANDO collaborated with the team to release the New Chapter campaign video. The video showcases how the new generation of divers tackles technical challenges, pressure, and injuries with renewed vigor, while inspiring young people to embrace self-improvement and breakthroughs in their pursuits.


Over the three-year preparation for the Paris Olympics, the athletes faced unprecedented challenges and conquered obstacles one by one. Their mental transformation and hunger for victory reflect the resilience of the new generation in this high-stakes arena. Through relentless effort, they have evolved: some achieved breakthroughs, some conquered mental barriers, some recovered from injuries, and others honed their skills and mindset to perfection.

As highlighted in the video: "Upgrade the next me, surpass the best me, innovate the impossible me. When returning to the starting point, time will witness a renewed self." This statement encapsulates the athletes’ three-year journey of evolution. By the time they stand on the Paris podium, they will have emerged transformed.


CHANDO Empowers Every New Chapter

This "new chapter" carries deeper significance for CHANDO. As a natural high-tech brand rooted in the Himalayas, CHANDO draws inspiration from the region’s precious resources to develop innovative products. Its self-developed yeast ingredient, HiMurchaSin, is the culmination of 11 years of research and cutting-edge fifth-generation fermentation technology.


The newly upgraded CHANDO REJUVENATION REPAIRING ESSENCE (6th Generation)pioneers an anti-fatigue and anti-aging formula. Enriched with breakthrough HiMurchaSin®filtrate and lysate—derived from Himalayan yeast—it delivers 8x cellular renewal power, targeting multi-layered aging to restore skin’s plumpness and youthfulness, ensuring athletes stay at their peak.

As the Paris Olympics approaches, CHANDO will continue to stand by the Chinese diving team, embracing challenges with unwavering determination. Together, they will showcase the beauty of nature and confidence to the world, achieving new pinnacles in Paris.