On September 20, under the theme "Unite Forces, Forge New Wins Together," JALA Group and JD Technology held a strategic cooperation agreement signing ceremony, establishing a comprehensive strategic partnership. Attendees included JALA Group Chairman and President Zheng Chunying, JALA Group Vice President Wu Meng, JD Group Vice President and General Manager of JD Technology’s Digital Marketing Products Department Chen Feng, and JD Technology Vice President Mu Xiaohai. The two parties jointly inaugurated a new chapter of collaboration in the digital technology field.
According to the agreement, the collaboration will focus on three key areas: "AI-TP Marketing Operations to Drive JALA’s E-commerce Sales Growth," "Co-building a Data Platform to Support JALA’s Billion-Dollar Retail Digitalization," and "JD’s Cutting-edge AI Technology to Empower JALA’s Enterprise Intelligence." The next priorities include:
1. AI-TP: Leveraging AI and big data technologies to enhance third-party operational services. Tools such as AI-driven digital human livestreaming, intelligent customer service, AI outbound calls, and sample distribution will be deployed by JALA.
2. Data Integration: Through a privacy-computing framework, both parties will securely and compliantly integrate data to improve capabilities in audience targeting, industry tag optimization, and membership system development.
In his speech, Zheng Chunying stated, "JALA and JD Technology reached a strategic cooperation intent on June 17, and today, after 95 days of joint efforts by both teams to build from scratch, we officially signed the agreement and launched the collaboration. This journey has been both challenging and highly efficient. As a technology-driven beauty enterprise, JALA relies on two pillars: digital technology and product innovation. The cosmetics industry is a perfect blend of science and art. Today’s partnership symbolizes the fusion of digital technology and product artistry. JALA has contributed its finest products, while JD Technology has demonstrated utmost sincerity. May our shared vision lead to boundless success."
For years, JALA Group and JD.com have maintained close collaboration. As early as 2014, JALA’s brand CHANDO became the first cosmetics brand to launch on JD.com, marking a decade of partnership. Over this period, CHANDO has achieved 10 consecutive years of sales growth.
In terms of brand collaboration, JALA has established a comprehensive ecosystem on JD.com. With the full launch of JALA’s multi-category and multi-brand portfolio on the platform, the group has solidified its online omni-category matrix, significantly enhancing its competitive edge.
In marketing, JALA and JD.com have co-developed in-depth campaigns. In 2023, as a leading beauty industry brand, JALA and JD Technology will further collaborate in big data and AI to create instant retail and marketing case studies for the cosmetics sector, empowering the industry and elevating brand influence.
As a leading domestic beauty enterprise, JALA’s breakthrough strategy centers on "Digital Technology + Product Technology." The group is driving its digital transformation through "digital retail" and an "integrated inventory" model, aiming to achieve online business operations, digital management, and intelligent marketing. CHANDO has emerged as a pioneer in digital transformation, establishing a unified supply chain platform to reduce operational costs and risks while improving efficiency. In product innovation, JALA continuously leverages cutting-edge technologies to develop effective, scientifically validated, and safe products for consumers.
As the beauty industry advances toward digitalization and omni-channel marketing, JALA’s deepened and broadened collaboration with JD.com will further consolidate its digital achievements. This partnership will enable JALA to comprehensively engage with consumers, meet diverse retail demands, and consistently deliver high-quality products and services, thereby creating greater value for customers.
