On December 26-27, JALA Group’s Annual Customer Conference themed “Embracing Beauty in 2024” was successfully held. Partners from various business divisions of the Group gathered to review the achievements of 2023 and outline strategic plans for 2024. Over 600 attendees participated in the conference, including Zhang Jun, Dean of the School of Economics at Fudan University and Director of the China Center for Economic Research; Yao Beibei, Chief Operating Officer of CBNData; Wang Ying, Partner of PwC China’s ESG Services; industry media representatives; and members of JALA Group’s board of directors, sales, and management teams.
Scene from JALA Group’s “Embracing Beauty in 2024” Annual Customer Conference.
Economists Analyze Global Trends, Industry Experts Decode Consumption Shifts
Keynote Speech by Zhang Jun, Dean of the School of Economics at Fudan University
During the conference session on December 26, Zhang Jun delivered a keynote speech titled “Understanding the Macro Trends of China’s Economic Transformation,” analyzing global economic conditions and societal development trends. Dean Zhang emphasized, “China’s economy is now on a clear recovery trajectory, demonstrating resilient growth. It has entered a new phase focused on enhancing technological sophistication and added value. The cosmetics industry epitomizes this future trajectory—a sector requiring meticulous cultivation, technological innovation, and long-term commitment. Enterprises must seize the window of opportunity presented by China’s sustained potential growth rate.” He also highlighted global expansion as a critical opportunity, urging companies to adopt a globalized vision and actively “go global” under the Belt and Road Initiative.
Insights Shared by Yao Beibei, Chief Operating Officer of CBNData
Yao Beibei presented a report titled “The Evolution of Beauty Power: Insights into 2023 Chinese Cosmetics Consumption Trends.” She stated, “Diverse consumer demands and rapidly evolving market dynamics present brands with opportunities for incremental growth.” Yao identified eight key trends, including ingredient innovation, sustainability, digitalization, category expansion, channel optimization, and marketing transformation. She emphasized that advancements in raw materials, green technologies, and eco-friendly practices have become pivotal to the industry’s healthy development. Yao noted, “The strong market performance of JALA’s proprietary ingredients, such as Himalaya Yeast Hyaluronic Acid and Space Yeast, reflects consumers’ growing preference for botanical and bio-based components. Additionally, AI applications are expanding into cosmetics, with fragrance, scalp care, and body care emerging as attractive niche segments.” Yao recommended that brands deepen their focus on technological innovation, international markets, and consumer needs to achieve both economic and social benefits while gaining market recognition.
Dual Focus on Product and Digital Technologies: JALA Group Unveils New Vision
Zheng Chunying, Chairman and President of JALA Group, delivered a keynote speech titled “Embracing Beauty in 2024.” He stated, “After four years of comprehensive transformation, JALA has successfully evolved from a traditional enterprise into a technology-driven beauty company. We have built new competitive advantages in natural high-tech and digital capabilities. Today, JALA’s strengths in ingredient innovation, product technology, and digital resources stand out as unique differentiators.”
Zheng Chunying, Chairman and President of JALA Group, delivers a keynote speech at the conference.
Zheng announced, “In 2024, JALA will launch Strategy 3.0, with a new vision to become China’s leading and globally prominent tech-driven beauty enterprise. Moving forward, we will focus on four pillars: dual technological priorities, a multi-brand portfolio, omni-channel engagement, and internationalization, all centered around the pursuit of beauty.”
Since its founding in 2001, JALA has established a multi-brand matrix anchored by its cornerstone brand CHANDO. It has successfully built three unique identities: Himalaya, Eastern Aesthetics, and Advanced Technology. The Group also holds three core strengths: full-industry-chain integration, omni-channel dominance, and comprehensive digitalization. Zheng remarked, “Over 23 years, we have grown into a household name in China, backed by relentless R&D investments and a reputation for integrity, quality, strength, and technological excellence. We will leverage these strengths to significantly enhance market penetration, expand our share, and evolve from a strong domestic player into China’s leading global brand.”
Advancing ESG and Green Beauty: JALA Announces Sustainability Strategy
Presentation by Wang Ying, Partner of PwC China’s ESG Services
At the conference, Wang Ying shared a presentation titled “Sustainable Development Trends in the Cosmetics Industry Under the Dual-Carbon Era,” detailing how the industry can align with global climate action and China’s “Dual Carbon” goals. She highlighted the growing emphasis on sustainable packaging at both international and domestic levels, noting that consumers increasingly favor products with eco-conscious packaging.
JALA Group Unveils 2030 Sustainability Strategic Goals
At the event, Zheng Chunying, Head of JALA’s Sustainability Committee, alongside Deputy Head Chen Juanling and Wang Ying, unveiled the Group’s “2030 Sustainability Strategic Goals.” The framework includes 12 targets across environmental, social, and governance (ESG) dimensions, focusing on climate action, sustainable packaging, responsible production, community engagement, intellectual property protection, and digital transformation. Moving forward, JALA will remain committed to advancing green beauty, preserving nature, fostering inclusivity, strengthening corporate governance, and building a trustworthy business ecosystem.
JALA Group and Partners Collaborate for Mutual Success
Awards Ceremony Honoring Partners
During the main conference session on December 26, JALA Group presented awards to partners across various channels, including the Emerging Partnership Award, Best Collaboration Award, Annual Breakthrough Growth Award, and Outstanding Contribution Award, recognizing their exceptional performance in sales and strategic cooperation in 2023. Additionally, the Group honored achievements in product packaging design, R&D, and sales with awards such as the Product Innovation Award, New Product Gold Award, Single Product Star Award, and Series Product Star Award.
Breakout Sessions Held During the Conference
On December 27, four breakout sessions were held. Partners from online and offline channels reviewed the remarkable achievements of 2023. Award-winning partners shared best practices and participated in hands-on experiences with JALA’s star products and new launches. Each channel also unveiled its 2024 business strategies, aligning with partners to chart a collaborative path forward.
“Deeply understanding China’s vast consumer base and building a world-class brand for Chinese people” is not only JALA Group’s mission statement but also a goal it has steadfastly pursued since its inception 23 years ago. As the Group embraces beauty in 2024, it will continue delivering high-quality products and services to consumers, creating lasting value for partners, and working hand-in-hand toward a brighter future.
