Announcement on the Rebranding of JALA Group to CHANDO Group
Release time:2024.01.16

To align with strategic planning and brand development needs, and to better serve our consumers, we hereby announce that "JALA (Group) Co., Ltd." has officially been renamed "Shanghai CHANDO Group Co., Ltd."

Since its establishment in 2001, the Group has navigated through 23 years of economic cycles and earned four industry reputations: "Integrity and Responsibility, Reliable Quality, Strong Capabilities, and Advanced Technology," winning the trust of hundreds of millions of consumers.

To date, we have successfully built a portfolio of seven brands, with CHANDO as the cornerstone brand, MAYSU, BOTANICAL WISDOM, SpringSummer, and ASSASSINA as niche market brands, and Biorrier and imine as science-driven skincare efficacy brands.

In 2020, the Group initiated its digital transformation, leveraging dual engines of digital technology and product technology. We have successfully evolved from a traditional enterprise to a digital-driven technology cosmetics company.

In 2024, CHANDO Group will embark on a new vision: "To become China’s top and world-leading cosmetics company driven by technology innovation." We will launch the upgraded Strategy 3.0, focusing on four dimensions—single-category excellence, multi-brand synergy, omni-channel integration, and global expansion—to pursue beauty in all its forms.

From this new starting point, CHANDO Group will continue to deliver high-quality products and services, strengthen its three core features—"Himalaya, Eastern Aesthetics, and Advanced Technology"—and amplify its three competitive advantages: "full industry chain, omni-channel presence, and comprehensive digitalization." We aim to expand into broader international markets, ensuring the sustainable global growth of Chinese beauty brands.

Looking ahead, we sincerely hope to collaborate with partners worldwide to provide consumers with high-value beauty products that enhance their health and beauty. Together, let us embark on this new journey and share a brighter future!

This Announcement is Hereby Made.

Shanghai CHANDO Group Co., Ltd.
January 16, 2024