On February 2, the annual employee conference of CHANDO Group, themed "Embracing Beauty through Technology," was successfully held. Mr. Zheng Chunying, Chairman and President of CHANDO Group, delivered a keynote speech titled Growth as a Belief, reviewing the achievements of 2023 and outlining new strategies and goals for 2024.
Review of 2023
Over the past year, CHANDO Group has achieved steady progress, overcome challenges, and embraced opportunities for improvement, demonstrating robust momentum and a strong drive for excellence. These accomplishments are attributed to the Group’s unwavering commitment to digital transformation, outstanding technological innovation, and the united dedication of all employees.
Entering 2024
In 2023, we delivered an exemplary performance. As we enter 2024, how do we align with global trends to shape the future? My answer is: Stay steadfast in our goals, ride the momentum, and transform growth into a belief!
Today, CHANDO Group is in a pivotal phase of accelerated growth, driven by accumulated strength and immense potential. We must adhere to long-termism, focusing on sustained value creation for customers and expanding our scale—this is the only path to becoming a global leader.
However, long-termism does not mean neglecting the present. Instead, our product and channel strategies must remain agile, closely aligning with consumer needs and market dynamics to sustain vitality and competitiveness.
Our confidence in future competition stems from three unique features, three core strengths, four industry reputations, and a robust brand portfolio.
Three Unique Features of CHANDO Group:
Himalaya: The Himalaya is the “language” that global consumers can understand and it’s our most significant advantage in internationalization.
Eastern Aesthetics: Developing products tailored to the cultural, dietary, skin characteristics, facial features, and aesthetic preferences of Eastern consumers.
Advanced Technology: CHANDO leads the industry in skin science, raw material innovation, product technology, and digital capabilities.
Three Core Strengths of CHANDO Group:
End-to-End Supply Chain: CHANDO controls the entire value chain, from independent R&D and production to proprietary raw materials. The industry-first "Unified Inventory" model enhances operational efficiency and supports diverse sales channels.
Omni-Channel Excellence: CHANDO leads in multi-format development, maintaining a balanced online-offline structure and securing top-tier market share and brand influence.
Comprehensive Digitization: Since launching digital transformation in July 2020, CHANDO has integrated digital capabilities across R&D, marketing, production, logistics, management, and services chain.
Four Industry Reputations of CHANDO Group:
Since its establishment in 2001, CHANDO has built four key reputations: Integrity & Responsibility, Reliable Quality, Strong Capabilities, and Technological Leadership—cornerstones of our corporate brand equity.
Multi-Brand Portfolio of CHANDO Group:
The Group has established seven brands, with CHANDO as the cornerstone brand, Biorrier and imine as scientific skincare efficacy brands, and MAYSU, BOTANICAL WISDOM, SpringSummer, and ASSASSINA as niche market brands.
From 2001 to 2023, CHANDO has navigated economic cycles for 23 years, remaining China’s only domestic brand consistently ranking first or second in market share—a testament to its enduring vitality.
In 2020, CHANDO Group initiated digital transformation, driven by dual engines of product technology and digital technology. Four years later, we have built two new core competencies—Natural High-Tech and Digital Capabilities—transforming from a traditional enterprise into a digital-driven technology cosmetics company.
CHANDO Group Strategy 3.0
At this new starting point as a digital-driven technology cosmetics enterprise, we have launched a new strategy tailored to China’s evolving market landscape.
●New Mission:
To provide consumers worldwide with cosmetic products of unparalleled value for quality to enhance their health and beauty.
●New Vision:
To become China's top and world-leading cosmetics company driven by technology innovation.
● New Values:
Altruism, Innovation, Diversity, Responsibility, Excellence, and Mutual Success.
The new strategy revolves around four pillars: Single Focus, Multi-Brand, Omni-Channel, and Globalization—all centered on the pursuit of beauty.
Growth: The Sole Theme of 2024
Sustaining the Entrepreneurial Spirit
At this critical juncture, our team must uphold the entrepreneurial spirit, with two mindsets emphasized:
Four Thousand Spirit: Traverse thousands of mountains, exhaust thousands of strategies, articulate thousands of words, and endure thousands of hardships.
Striver Spirit: Dare to pursue higher goals, persistently seek solutions, and embrace challenges in untapped markets or harsh conditions. These define CHANDO’s two types of strivers.
In this era of rapid change, the more complex the environment, the more we must trust in the power of our brand and partnerships. Individual efforts add up, but teamwork multiplies!
Despite challenges, our goals are unwavering, our confidence is resolute, and our direction is clear: Charge forward with full force!
In 2024, we have confidence, determination, and action!
