On January 29, 2026, guided by the Shanghai Cultural and Creative Industry Promotion Office and the Cooperation and Exchange Office of the Shanghai Municipal People’s Government, supported by the Fengxian District Culture and Tourism Bureau, and jointly organized by Shanghai CHANDO Group, Dali Jiangzhiji · Jia Ma Woodblock Print Art Museum, and the Fengxian District Cultural Center, the exhibition “Journeying in Pursuit of Beauty — Yunnan Dali Jia Ma Woodblock Prints × Shanghai Fengxian Printmaking Joint Exhibition” officially opened at Oriental Beauty Valley · CHANDO Future Beauty City. The exhibition will run through March 1.
As an important cultural project under the east–west collaboration between Fengxian and Dali, the exhibition presents an aesthetic dialogue spanning from the cultural origins of the Pan-Himalayan region to contemporary creation along the coast of the East China Sea. It vividly embodies the collaborative spirit of “mountains and seas joining hands, celebrating beauty in harmony.”
Alongside the exhibition, a Spring Festival garden fair and New Year shopping festival were also launched, integrating cultural appreciation, blessing rituals, and consumption promotion. Together, they bring citizens an immersive New Year experience that blends traditional charm with modern aesthetics.
“Journeying in Pursuit of Beauty” — Dali Jia Ma Woodblock Prints × Fengxian Printmaking Joint Exhibition
East–West Collaboration Through Culture: An Aesthetic Dialogue Across Mountains and Seas
Since Fengxian District and Dali Prefecture established a paired assistance relationship in 2021, the two sides have upheld the principle of “complementary strengths, mutual benefit, and win-win cooperation.” They have carried out comprehensive collaboration in areas such as industrial cooperation, livelihood improvement, and talent exchange, forming a multi-level cooperation system. This exhibition is a vivid extension of that system in the cultural field.
As a company rooted in Fengxian and connected to Yunnan, CHANDO Group has long been actively involved in east–west collaboration. Dali Prefecture in Yunnan is an important source of premium raw materials for CHANDO. In October 2023, the two sides took the lead in launching a city IP co-branding collaboration, releasing the Polar Sacred Water “Wind, Flower, Snow and Moon” Dali Limited Edition. In July 2024, they again launched co-branded products including the euspa Wind, Flower, Snow and Moon customized hair and body care series and the Dali 3000 Sunscreen Set.
In the same year, during the Fengxian District–Dali Prefecture East–West Collaboration Joint Conference, CHANDO Group donated RMB 500,000 to the Dali Prefecture Poverty Alleviation Foundation, supporting local development through concrete action. The co-hosting of this intangible cultural heritage printmaking exhibition marks another innovative practice by CHANDO to deepen the connection between the two regions and empower collaboration through culture.
At the opening ceremony, Dr. Chen Juanling, General Manager of Public Affairs at CHANDO Group, said in her speech that the exhibition is the 12th edition of the CHANDO Art Program and a special cultural tribute to the Group’s 25th anniversary theme, “Together for Greater Beauty.” CHANDO has always been committed to integrating the beauty of technology, culture, and nature. This joint printmaking exhibition is a concrete action by the company to participate in east–west collaboration and promote the revitalization of intangible cultural heritage.
She noted that CHANDO hopes the exhibition will “allow more people to see the vitality of intangible cultural heritage in contemporary life, and to witness the new brilliance created through the encounter of different cultures.” Through the garden fair, blessing activities, and hands-on experiences, visitors can enjoy an emotional journey that is “worth seeing, worth playing, and worth praying for.”
Following the remarks, representatives from both sides jointly unveiled the exhibition. Guests then visited the Cosmetics Science and Art Exhibition at CHANDO Future Beauty City and the “Journeying in Pursuit of Beauty”printmaking exhibition. Works from the two regions were displayed side by side, creating an artistic dialogue across geography and time, and conveying the cultural ideal of “each beauty shines in its own way, and all beauty thrives together.”
Guests jointly unveiled the exhibition
The exhibition is divided into two major sections: “Imprints of Wishes: The Spiritual Map of Jia Ma” and “Local Dialogues: Fengxian Printmaking Practices.” Together, they systematically showcase the artistic characteristics and cultural significance of printmaking from both regions.
Dali Jia Ma woodblock prints originated in the Tang Dynasty. Created through woodblock printing on Jia Ma paper, their motifs include deities, nature, and scenes of daily life. Often described as “messengers between humans and gods,” Jia Ma prints are commonly used in blessing and worship rituals, carrying the Bai people’s hopes for peace, harvest, and health.
Fengxian printmaking, meanwhile, is rooted in Jiangnan culture. It integrates modern creative language and uses delicate carving techniques and rich compositions to present the contemporary spirit and humanistic warmth of a coastal new city.
“Journeying in Pursuit of Beauty” — Dali Jia Ma Woodblock Prints × Fengxian Printmaking Joint Exhibition
Spring Festival Garden Fair + New Year Shopping Festival: Creating a Cultural Consumption Scene for Visiting, Playing, and Shopping
Located in Fengxian, Shanghai, Oriental Beauty Valley · CHANDO Future Beauty City was created by CHANDO Group. Centered on the deep integration of the “debut economy” with culture, tourism, commerce, sports, and exhibitions, the project brings together cosmetics science education, product display, smart manufacturing, and instant consumption. It creates a seamless connection from “the source of production” to “the point of consumption” and has been successfully selected as one of the Top 10 Iconic Cultural and Tourism Projects in Shanghai for 2025.
To coincide with the exhibition opening, CHANDO Future Beauty City also launched a Spring Festival garden fair and factory store New Year shopping festival, vividly integrating traditional culture, interactive experiences, and consumer scenarios. The garden fair features multiple creative interactive zones, where visitors can experience Jia Ma woodblock printing, write the Chinese character “Fu” and Spring Festival couplets, try New Year makeup experiences, taste festive special drinks and candied hawthorn, draw New Year blessing slips, and take photos with CHANDO IP mascots. These activities offer an immersive festive atmosphere filled with the joy of hands-on creation.
Visitors experience Jia Ma woodblock printing at the exhibition
CHANDO Group brought the Bai blessing phrase “Everything Goes Well” from Dali to Shanghai and transformed it into a good-luck installation. Visitors are invited to write down their New Year wishes and place them inside the installation, symbolizing the gathering of blessings and hopes for a brighter future.
“Everything Goes Well” good-luck art installation
The factory store New Year shopping festival will continue until February 13, featuring multiple limited-edition gift boxes and an additional 10% discount on top of existing factory store offers. Through the deep integration of “cultural experience + consumption scenarios,” the event helps stimulate Spring Festival consumption and promote the integrated development of regional culture, tourism, commerce, sports, and exhibitions.
Interactive photo zone at the Spring Festival garden fair
Continuing to Fulfill Corporate Responsibility and Support Cultural Heritage and Regional Collaboration
CHANDO Group has always been actively committed to public welfare and cultural development. From supporting the “Keyan Return Program” to empower female scientific researchers, to carrying out the “Spring Bud Education Initiative” to support rural education, and now to promoting dialogue between intangible cultural heritage from eastern and western China, the Group continues to explore ways to integrate corporate strength with cultural inheritance and regional development.
Looking ahead, CHANDO will continue to leverage the platform of Oriental Beauty Valley · CHANDO Future Beauty City to deepen its model of “culture, tourism, commerce, sports, exhibitions + industrial tourism.” The Group will create more public cultural projects that integrate the beauty of science, art, and everyday life, providing the public with high-quality aesthetic education experiences and injecting sustainable corporate momentum into regional coordinated development and cultural prosperity.
