Hidden leaves in the forest, pure water flowing through remote mountains—nature holds answers to beauty and vitality. But what energy lies within the 5,000-meter-high polar plateau? This May, CHANDO HIMALAYA, a natural science brand rooted in the Himalayas, partnered with Li Jiaqi to venture deep into the heart of the Himalayan mountains for a groundbreaking journey of scientific exploration, cultural exchange, and co-creation.
For years, CHANDO has protectively developed Himalayan natural resources, pioneering the breakthrough yeast ingredient HiMurchaSin through independent research. This innovation has become the core competitiveness of CHANDO as a leading Chinese beauty brand. During this expedition, CHANDO and Li Jiaqi co-produced the documentary Fermenting in Time, narrating the brand’s decade-long dedication to scientific research. Additionally, through the variety show All Girls’ Anchor, they showcased the "super" energy and rare gifts of the Himalayas via fun yet intense challenges, reshaping public understanding of CHANDO’s origins.
Tracing Origins: Unveiling the Himalayas
The spring Himalayas greeted the CHANDO and Li Jiaqi team with its "four seasons in a day" climate. Such an environment fosters the region’s rich biodiversity. After visiting CHANDO’s source in person, Li Jiaqi hosted his first Himalayan live-streaming event in Nyingchi Lulang, offering surprise discounts on eight bestselling products, including the fifth-generation TIME FROZEN ESSENCE, the new EFFICACY FREEZE-DRIED MASK, and Scalp Essence. This innovative high-altitude live stream set a new "height" for Chinese beauty brands, achieving remarkable success.
Moreover, CHANDO invited Li Jiaqi to participate in a grand planting ceremony at the CHANDO HIMALAYA Charity Botanical Garden, where he sowed seeds symbolizing hope. By August, these seeds will grow into new possibilities for Chinese ingredients, inspiring further scientific breakthroughs. CHANDO remains committed to its Himalayan conservation and poverty-alleviation initiatives, safeguarding the ecosystem that fuels its innovations.
Li Jiaqi participating in the planting ceremony at the CHANDO HIMALAYA Charity Botanical Garden
Deep Collaboration: A Decade of Perseverance
What does a decade signify?
For ten years, CHANDO’s R&D team has repeatedly ventured into the Himalayas, seeking breakthroughs for Chinese ingredients under the harsh conditions of the "Third Pole." A decade means countless sample collections and scientific experiments fraught with uncertainty. A decade transformed a belief in self-developed ingredients into reality: HiMurchaSin, a yeast entirely owned by a Chinese brand, now stands as China’s answer to global skincare innovation.
"What is the value of HiMurchaSin? What does it bring to Chinese consumers?" As a pioneer deeply invested in the beauty industry and a staunch supporter of domestic brands, Li Jiaqi sought answers by tracing CHANDO’s origins to the Himalayas. His insights and reflections are captured in the original documentary Fermenting in Time, co-produced by CHANDO, Li Jiaqi, and New Youth. Through authentic storytelling, the film reveals CHANDO’s decade-long journey and the rise of Chinese ingredients.
Fermenting in Time, jointly created by CHANDO, Li Jiaqi, and New Youth
Fermenting in Time, jointly created by CHANDO, Li Jiaqi, and New Youth, premiered on May 18. The documentary highlights how local beauty brands now rival international giants, while underscoring the perseverance behind scientific achievements.
Life’s strongest forms often emerge from extreme environments. Himalayan microorganisms exhibit unparalleled resilience, inspiring CHANDO to develop HiMurchaSin—a "super yeast" with exceptional reparative and rejuvenating properties. Through products like the fifth-generation TIME FROZEN ESSENCE, CHANDO empowers Chinese consumers with access to premium yeast-based skincare. As Li Jiaqi remarked, "HiMurchaSin is a world-class yeast born in China. Alongside CHANDO’s other innovations, it will continue fermenting enduring vitality through time."
The fifth-generation TIME FROZEN ESSENCE infused with HiMurchaSin
Variety Show Sparks Buzz: Star Products Empower Himalayan Challenges
Following the documentary, the hit variety show All Girls’ Anchor—produced by Meiwan—released a special episode on May 22, streaming simultaneously on Weibo and Bilibili. The episode featured nine outstanding anchors embarking on a Himalayan journey under Li Jiaqi’s guidance, divided into "Glacier" and "HiMurchaSin" teams to complete challenges.
Meiwan’s 618 S+-tier variety show All Girls’ Anchor
Despite physical and mental trials, the anchors demonstrated unwavering determination. They braved altitude sickness to collect glacial water from the 5,128-meter-high Qudengnima Glacier and assisted CHANDO scientists in gathering biological samples. Through hands-on learning, the anchors gained deeper insights into HiMurchaSin and CHANDO’s R&D prowess, understanding why the brand excels in the competitive skincare market.
"Chinese brands are truly remarkable. We should applaud the scientists and creators who persist despite uncertain outcomes," Li Jiaqi concluded, marking the end of the anchors’ Himalayan odyssey and reaffirming CHANDO’s commitment to quality and innovation.
The Himalayas stand as a silent yet eternal force, nurturing precious resources and unparalleled natural aesthetics over millennia. In the past, CHANDO sought vitality here and continually surpassed itself, strengthening the backbone of Chinese ingredients. Moving forward, CHANDO will uphold its philosophy of "taking from nature and giving back," leveraging cutting-edge science to innovate, and partnering with advocates like Li Jiaqi to deliver safer, gentler, and more effective products to consumers worldwide.
